PROFESSIONAL EXPERIENCE
Lowes Foods, LLC / Alex Lee, Inc. Lewisville, NC
Manager - The Beef Shoppe & Outer Banks Seafood, Store #171 Oct 2013–August 2016
- Provided engaging, memorable guest experiences and maximize the selling environment by actively sharing knowledge of products and cooking methods in a fun, friendly manner that demonstrates a passion for food.
- Using merchandising and visual sales skills, setup professional butcher's cases daily with fresh beef, pork, and poultry products, as well as separate seafood counter presenting more than 35 types of fresh seafood.
- Led a team of full and part-time employees, coaching key aspects of Lowes Foods culture, guest services, sanitation, and technical meat-cutting techniques.
OnPar Technologies Durham, NC
Business Development Manager Feb 2012–Oct 2013
- Developed and conducted sales and marketing activities that lead to growth of client base from approximately 30 clients to more than 200 clients in four states. Company grew in size from 1 full-time and 2 part-time employees to 6 full-time and 1 part-time employees.
- Provided the highest level of customer service, including troubleshooting computer issues, acting as liaison between technical staff and customers, and assigning support cases and projects to technical staff.
- Webmaster for www.onpartech.com and multiple landing pages, including www.cloudservicepartners.com and www.office365migrationwiz.com. Managed the complete renovation of the company’s website.
- Designed, edited, and published marketing material, including flyers, postcards, mass email announcements, blog posts, and social media content. Refined company logo for more polished and modern look.
Croasdaile Country Club Durham, NC
Marketing Director April 2007–October 2011
- Managed all aspects of marketing, promotions, press releases and initiatives for 450-member Club.
- Webmaster for www.croasdailecountryclub.com; managed a complete renovation of the Club’s website for members and prospective members.
- Developed marketing initiatives for Club to include recruitment and retention of members.
- Designed, edited, and published membership communications, including newsletters, letters, postcards, mass email announcements, press releases, and posters.
- Coordinated with Club departments, committees and organizations to develop and administer social and golf events to improve member experiences, retention, and marketing. Events included summer sports camps for children, holiday family events, tradeshow-style and presentation-style information sessions, and new member receptions.
Durham Convention & Visitors Bureau Durham, NC
Communications Manager June 2004–March 2007
- Drafted and edited marketing communications copy for online mediums (website and email marketing) and eight annual/semi-annual print publications, including the Official Durham Visitors Guide.
- Implemented media relations plans, including pitching and assisting journalists and travel writers with stories about Durham and its assets, as well as generating local story ideas related to local and national happenings.
- Managed the development and production of extensive overarching marketing plan and more targeted mini-marketing plans, including appropriate delegation and supervision of projects.
WWCU-FM Cullowhee, NC
Program Director May 2003–May 2004
- Trained and supervised 16 on-air personalities and management team.
- Instituted first complete format change in station history, increasing underwriting by more than $20,000.
- Produced and served as on-air talent for various regularly scheduled programs and live sports broadcasts, including baseball (2001-2004) and lady’s basketball (2002-2004).
NetUnlimited, Inc. Winston-Salem, NC
Internet Service Support Staff September 1998–January 2002
- Subscribed and setup new customers with Internet service.
- Provided technical support for existing Internet customers.
- Honed communications skills by helping inexperienced customers solve technical issues.